Engagement for Businesses and Organizations
AWorld Lab is an API platform designed to enhance digital engagement through flexible and scalable gamification mechanics.
The platform is an open and modular solution, adaptable to various sectors: from loyalty programs and corporate training to education and community engagement.
This document provides an overview of the system’s capabilities, highlighting its strategic value and integration potential.The documentation serves as a reference for companies interested in incorporating engagement tools into their digital services, as well as for teams responsible for API integration. At the same time, the document is intended for product managers and business decision-makers who want to understand the solution’s potential both from a strategic perspective and in terms of technical implementation.1.1 Beyond sustainability: an engagement ecosystem#
AWorld was founded with the mission to motivate and engage people and organisations to ACT NOW to make a positive impact on the world.Through innovative digital solutions based on gamification, AWorld has developed tools capable of encouraging the adoption of sustainable behaviors and promoting a culture of environmental awareness. The goal has always been to integrate responsible practices into people’s everyday lives and into corporate strategies, making sustainability a natural and intuitive process.Our vision is rooted in a future where living sustainably is second nature. To achieve this, we have built a digital ecosystem capable of connecting individuals, companies, and organisations, providing them with the tools to take action and contribute to the achievement of the United Nations Sustainable Development Goals.Since its inception, AWorld has positioned itself as a catalyst for change, creating an environment in which collective action becomes the engine of large-scale social and environmental transformation. This journey has required significant effort in the development of effective gamification mechanics that actively engage users and incentivise participation.Over time, it became clear that the value of gamification goes far beyond sustainability. The same mechanics that encourage responsible behavior can in fact be successfully applied to other domains, such as education, corporate wellbeing, and customer loyalty.
This awareness has opened new perspectives, revealing AWorld’s potential as a highly versatile engagement engine, capable of adapting to multiple contexts and generating value across increasingly broad scenarios.From its launch, AWorld has used gamification to incentivise positive behaviors, building a digital ecosystem where users and companies actively participate through challenges and missions. This approach enabled AWorld to position itself as an innovative player in the digital sustainability space, gaining institutional recognition and establishing strategic partnerships with international organisations.The initial platform model involved the development of a mobile application and a web app, both designed to offer an engaging experience to end users. With an intuitive interface and a modular structure, the system allows users to take part in personalised missions, track their environmental footprint, and actively contribute to collective initiatives. Adoption by companies and institutions also facilitated integration into corporate sustainability programs and global awareness campaigns.As the market evolved, the need emerged for more integrated and flexible solutions, moving beyond the limitations of a standalone app. This made it essential to transform AWorld into a platform capable of extending gamification logic to increasingly diverse contexts.
This need arose from the awareness that gamification can act as an accelerator for any kind of digital experience. The game mechanics successfully tested in sustainability can, for example, also be leveraged in loyalty programs, interactive training, community management, and corporate engagement journeys.It is precisely this adaptability that led to AWorld’s transformation from a closed platform to an API-first ecosystem, offering companies a scalable and flexible infrastructure to integrate gamification into their digital environments.AWorld now offers an advanced gamification and engagement system, designed to be highly scalable, customisable, and integrable into clients’ diverse digital ecosystems. The platform is no longer a closed application but an open and modular service, designed to adapt to heterogeneous contexts where there is a need to incentivise active behaviors and conscious participation.Game mechanics are no longer limited to a single domain of application, but can be integrated into diverse contexts, from education to health, human resource management, and loyalty programs.
To meet this evolution, AWorld transformed its technological model, making its infrastructure available through an independent API layer decoupled from the main application, ready to be integrated into enterprise systems.1.3 AWorld as an engagement engine#
AWorld’s gamification mechanics not only incentivise active behaviors, but also turn user interaction into engaging and measurable experiences. Thanks to its modularity, the platform can adapt to various sectors, addressing the specific engagement needs of companies, institutions, and organisations. Beyond sustainability, the platform has been successfully implemented in sectors such as corporate wellbeing, education, entertainment, and customer loyalty. With its flexible architecture and ability to customise user experiences, AWorld has evolved from an app dedicated to sustainability to a versatile engagement solution adopted by major companies, institutions, and global organisations.1.3.1 Employee engagement and training#
One area where AWorld has demonstrated strong impact is employee engagement and corporate training. Juventus, Fondazione Milano Cortina 2026, and KPMG have used AWorld to raise awareness and activate their workforce, turning sustainability into an everyday experience. Through targeted challenges and personalised learning paths, companies have been able to:Create team-building initiatives where employees collaborate to reach shared goals related to sustainability and corporate wellbeing.
Offer a reward and recognition system, encouraging participation through corporate prizes and benefits.
Measure the impact of completed actions, thanks to challenge traceability and engagement metric tracking.
1.3.2 Education and public awareness#
Beyond the corporate world, AWorld has been used to educate and raise public awareness on environmental, social, and cultural topics. Organisations such as Regione Umbria, MotoGP, and VeChain have adopted the platform to transform their audiences from passive spectators into active participants in change initiatives.MotoGP engaged its fans in a digital educational experience, with over 569,465 actions recorded and a challenge completion rate of 117%.
VeChain, during the Nitto ATP Finals, created a Play to Earn competition where participants could earn prizes through sustainable actions and platform interactions, demonstrating how gamification can bridge education and entertainment.
Regione Umbria, with the ActYou project, supported the Regional Sustainable Development Strategy through an innovative approach, involving citizens and public employees in targeted challenges and training paths.
1.3.3 Loyalty and customer engagement#
In an increasingly competitive market, brands seek innovative ways to strengthen relationships with customers, transforming the loyalty experience into an interactive process.AWorld has been successfully adopted in the loyalty programs of brands such as Levissima, Lavazza, and Pulsee, introducing a new model of customer interaction based on gamification. Through missions and challenges, users can accumulate points and earn rewards, thereby increasing engagement and retention levels.Levissima – Rigeneriamo Insieme engaged users in its digital ecosystem, generating a +50.7% increase in engagement rate and registering over 93,562 positive actions in one year.
Lavazza – Piacere Lavazza leveraged gamification mechanics to encourage consumption of educational content and sustainable actions, with 172,558 actions recorded in 8 months and a 74% increase in engagement rate.
Pulsee Play connected the AWorld platform to its loyalty program, increasing the number of recorded sustainable actions by +752% and the number of active users by +659%.
1.3.4 What has changed in AWorld’s approach#
AWorld has become a cross-cutting engagement engine, applicable to highly diverse contexts and integrable into digital ecosystems at global scale. The platform not only encourages virtuous behaviors but also enables organisations to measure the impact of their initiatives, optimising engagement and loyalty strategies.Whether it’s about engaging employees, educating the public, or strengthening customer relationships, AWorld now represents a scalable and adaptable solution capable of responding to the needs of very different organisations, with concrete and measurable results.Compared to the previous model, the new AWorld product is distinguished by three key features:Scalability: the API-first infrastructure overcomes the limitations of a closed platform, offering a system that can be adopted across different contexts and at large scale, with potentially unlimited user volumes.
Flexibility: the new model allows clients to customise the engagement experience according to their needs. The API allows selecting and combining the most suitable features for end users, while the multi-tenant system enables dynamic configuration management for each organisation.
Thematic independence: while maintaining a strong focus on sustainability, the system allows companies to apply game mechanics to multiple domains, from internal training to corporate wellbeing and human resources management.
Modified at 2026-02-10 11:45:19
