A consumer brand with a mobile app wants to transform its loyalty program from a passive point-collection system into an interactive engagement experience that drives repeat purchases and brand affinity.
The brand defines custom activities that track key customer behaviors through Server-to-Server integration: purchases, product reviews, social media shares, and referrals. Each event is logged as an activity, feeding directly into the gamification system.Short Learning Paths provide product education — new collection previews, sustainability stories, or usage tips — combining slides with quizzes that test brand knowledge. These serve a dual purpose: educating customers while generating trackable engagement.
Threshold missions: "Make 5 purchases this month" or "Write 3 product reviews this quarter."
Recurring monthly missions that reset automatically, keeping the program fresh without manual management.
A single virtual currency — loyalty credits — serves as the program's economy. Credits are earned through activity completion and mission achievement, and can be redeemed for discounts, exclusive products, or experiences.Reward rules use dynamic expressions to create engaging incentives: the more a customer engages, the higher the reward per action. For example, the first purchase of the month earns 50 credits, but the fifth earns 150 — encouraging repeat behavior.
A monthly global leaderboard showcases the most active customers, with the top participants earning exclusive rewards at month's end. A weekly leaderboard segmented by customer tier (using tags such as Gold, Silver, and Bronze) ensures that customers compete with peers at a similar engagement level, keeping the competition motivating across all segments.Badges mark meaningful milestones: first purchase, 50th purchase, first review, first referral. These visible recognitions encourage customers to explore different types of engagement beyond just purchasing.
